Innovative Specialty Coffee Co.

We are Innovative Specialty Coffee Co. where the coffee and ideas never stop flowing!

From our humble beginnings in 2017, we started operating under the brand name Cap, brewing coffee to fuel the masses in our hometown of Jeddah.

Our mission then was to create joy over the experience of Coffee and People, and we still hold that idea dear to us as we strive to elevate the daily lives of our customers through the experience of our many products and services. Since then, we’ve gone into wholesale, offering private labeling for our coffee beans and bottled drinks, as well as services such as recipe development, barista training, and more! Today, we still sell our own Cap coffee and are honored to provide our private labeling services to many coffee houses, restaurants, and hotels across the country.

We are also the proud founders of our new brands Sooth and Kafy as of 2024!

Sooth: is a specialty lifestyle and coffee brand designed to make you Feel Good. At Sooth we enhance people’s moods so they can fully experience life, moment by moment. We are the Feel Good Catalyst redefining industry standards and creating extraordinary moments through our premium products.

Kafy: is our Saudi-millennial oriented brand, offering the best quality coffee for the best price to our consumers, and always giving them the taste they grew up on. We value Saudi tastes, traditions, and cultures, and our mission is to always make you proud to be Saudi.